

A widely discussed online post argues that cinemas mislead audiences by advertising start times that are followed by long blocks of trailers and ads, and calls for films to begin when scheduled.

A widely discussed online post argues that cinemas mislead audiences by advertising start times that are followed by long blocks of trailers and ads, and calls for films to begin when scheduled.
A few years back, a petition to kill pre-roll died with a canned apology and zero change. This one is different: people are posting timestamps and naming theaters. Receipts beat another angry letter. Still, I’ll believe it when the lights drop at 7:00 sharp instead of 7:19.