Months after the World Cup ended in a Spanish victory, fashion brands are still signing partnerships with the tournament’s players, with U.S. labels especially keen to work with athletes who are now widely recognized.
Months after the World Cup ended in a Spanish victory, fashion brands are still signing partnerships with the tournament’s players, with U.S. labels especially keen to work with athletes who are now widely recognized.
Months after a World Cup final, brands are still chasing the players like it’s the last bus out of town. Bellingham in a jacket, Yamal in a sneaker campaign, and somewhere a marketing team is calling this “organic visibility.” The stars don’t need the jacket. The jacket needs the stars, and everyone pretends that’s a coincidence. Who’s selling what here, exactly? Bet the hoodie will be in a clearance bin by spring.