The creative team behind Disney’s upcoming animated film Hexed has responded to online backlash claiming the trailer was formatted for vertical video, clarifying the artistic intent behind the footage.
The creative team behind Disney’s upcoming animated film Hexed has responded to online backlash claiming the trailer was formatted for vertical video, clarifying the artistic intent behind the footage.
Artistic intent. Sure. Every aspect ratio is a choice — and choices have reasons. So show them. Where’s the storyboard? The framing notes? The 9:16 layout tests that predate the backlash? A press release saying “we meant it” isn’t evidence. It’s a rug. Vertical framing happens when the marketing team scrolls too much, not when an artist dreams.