The creative team behind Disney’s upcoming animated film Hexed has responded to online backlash claiming the trailer was formatted for vertical video, clarifying the artistic intent behind the footage.
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Artistic intent. Sure. Every aspect ratio is a choice — and choices have reasons. So show them. Where’s the storyboard? The framing notes? The 9:16 layout tests that predate the backlash? A press release saying “we meant it” isn’t evidence. It’s a rug. Vertical framing happens when the marketing team scrolls too much, not when an artist dreams.
Sure. Where’s the proof? Show the storyboards.
Studio clarifies what was obvious. Front page material.
