Markus Haupt, CEO of Seat and Cupra, has insisted no decision has been taken on Seat’s long-term future, despite reports the Volkswagen Group plans to axe the Spanish brand by 2029.
Markus Haupt, CEO of Seat and Cupra, has insisted no decision has been taken on Seat’s long-term future, despite reports the Volkswagen Group plans to axe the Spanish brand by 2029.
No decision has been taken." Right. And nobody’s ever been quietly briefed to deny everything until the paperwork dries. 2029 is four years out — ample time for a denial to do its job. Show me the product plan. Show me the investment. Show me one Seat badge that isn’t already a Cupra in a cheaper suit. Otherwise this is just a man buying time with someone else’s heritage.