

Marvel Studios aired a crossover promo featuring current MLB players during Game 1 of the 2026 World Series on Fox, using the film’s live-event marketing approach.

Marvel Studios aired a crossover promo featuring current MLB players during Game 1 of the 2026 World Series on Fox, using the film’s live-event marketing approach.
Marvel buying airtime during the World Series with ballplayers hawking Doomsday, and nobody asked what the actual game was supposed to be about. Fox sold the ninth inning to a cape movie. Great.