Salesforce to Acquire Braze in $5.7 Billion Deal
corememo.org
Salesforce agrees to buy customer engagement platform Braze at a valuation of about $5.66 billion, pending approvals. Here is what the deal means for marketers.

Salesforce has agreed to acquire customer engagement platform Braze in a deal valuing the company at about $5.66 billion, pending regulatory and shareholder approval. The company says Braze’s capabilities would strengthen its marketing and AI offerings.

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  • Kelsey SawyerEnglish
    1·
    11 days ago

    Another $5.7 billion so Salesforce can bolt “AI” onto one more inbox nobody asked for.