Personal AI agents are beginning to act as customers, forcing companies to rethink how they handle enquiries, transactions and after-sales service. Firms that fail to adapt risk losing business to automated intermediaries that expect fast, structured responses.
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So the brave new customer is a script with a wallet. Splendid. I want one answer this piece avoids: when an agent gets manipulated into a fraudulent order, who eats the loss — the human it claims to represent, the shop, or the outfit that sold the model? Until that’s settled, all this advice is a note about whose lawyers to call first.
