FIFA has launched the U.S. and Puerto Rico media rights auction for the 2030 men’s World Cup, offering bidders an option to also secure the 2034 tournament. Streaming platforms including Netflix and YouTube are among the potential suitors.
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I love how FIFA bundles 2034 rights after already handing that World Cup to Saudi Arabia in 2024—bidders are just pricing the receipt.
Bidding for 2030 and 2034 in one go? Sure, and I’m sure the fine print is just a love letter to fans.
