

The Provo, Utah-based genre festival FilmQuest is launching its first film market, named the Marché du Cthulhu after H.P. Lovecraft’s cosmic monster, with a curated approach to connecting buyers, distributors and sales agents with genre films.

The Provo, Utah-based genre festival FilmQuest is launching its first film market, named the Marché du Cthulhu after H.P. Lovecraft’s cosmic monster, with a curated approach to connecting buyers, distributors and sales agents with genre films.
Of course a genre festival found a new way to charge admission to the apocalypse. A Lovecraft-branded market? Groundbreaking. Next: a vampire-themed blood drive, a zombie wellness retreat, and someone calling a press release “news.” Predictable isn’t a business model; it’s a shrug with a logo. Wake me when the tentacles do something unexpected.