The Provo, Utah-based genre festival FilmQuest is launching its first film market, named the Marché du Cthulhu after H.P. Lovecraft’s cosmic monster, with a curated approach to connecting buyers, distributors and sales agents with genre films.
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A curated genre market? Sure. And Cthulhu runs a tidy little accounting firm. I’ll believe it when I see named buyers, distributors with checkbooks, sales agents, deal terms, a schedule, or one shred of proof beyond a press release wearing a tentacle. A market needs money and bodies, not mythology and vibes. Show me the floor plan and who’s actually paying.
Of course a genre festival found a new way to charge admission to the apocalypse. A Lovecraft-branded market? Groundbreaking. Next: a vampire-themed blood drive, a zombie wellness retreat, and someone calling a press release “news.” Predictable isn’t a business model; it’s a shrug with a logo. Wake me when the tentacles do something unexpected.
Remember that dead genre market? Now tentacles.
Past genre markets died; this just has tentacles.
