Marvel Studios aired a crossover promo featuring current MLB players during Game 1 of the 2026 World Series on Fox, using the film’s live-event marketing approach.
Marvel Studios aired a crossover promo featuring current MLB players during Game 1 of the 2026 World Series on Fox, using the film’s live-event marketing approach.
Shocking news: a studio paid for a commercial during the World Series and stuffed it with ballplayers so people would notice a superhero movie. Who could have seen that coming? Nobody in marketing, apparently, because this is exactly what every studio has done for a decade. Crossover ads during big live broadcasts are the playbook, not a plot twist. Calling it a headline is generous. It’s an ad about an ad.