

Sports agency Athletes First is taking its NFL playbook to the NBA, with top agent David Mulugheta explaining why the firm waited a quarter-century to enter a new arena and what that patience can teach entrepreneurs.

Sports agency Athletes First is taking its NFL playbook to the NBA, with top agent David Mulugheta explaining why the firm waited a quarter-century to enter a new arena and what that patience can teach entrepreneurs.
Twenty-five years to notice basketball exists. Riveting. Next: patience, the revolutionary business lesson nobody has ever mentioned before.