Sports agency Athletes First is taking its NFL playbook to the NBA, with top agent David Mulugheta explaining why the firm waited a quarter-century to enter a new arena and what that patience can teach entrepreneurs.
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Twenty-five years to notice basketball exists. Riveting. Next: patience, the revolutionary business lesson nobody has ever mentioned before.
Twenty-five years of patience? Or twenty-five years of nobody else wanting them. Show the books, then we’ll talk virtue.
