The satirical publication The Onion is planning to sponsor a college football bowl game as part of a subscriber growth push, with CEO Ben Collins aiming to overtake The Washington Post in print circulation.
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Sponsoring a bowl game to chase the Post’s circulation? Sure, and I’m sure the subscriber numbers will be just as satirical as the paper. Where’s the audited figure, or is “overtaking” just a punchline with a budget line attached?
Oh brilliant, a satire outlet sponsoring a bowl game to beat the Washington Post on subscribers. Because nothing says serious journalism like a sponsorship deal with a college football scoreboard. Here’s the number nobody’s printing in the headline: The Onion’s own staff were reportedly never asked whether they wanted to be the joke’s punchline. Ha. Hilarious. Keep laughing while the rest of us work.
